O'DONNELL'S CRISPS
Brief was to design a labelling/packaging system for two different flavours of (faux) crisps produced by O’Donnell’s, Hell Fire (Jalapeño Chilli Crisps) & Sea Dog (Salted Beer Batter Crisps). Labelling that makes it clear that they are from the same product line, while still differentiating between the two flavours and propagating their individuality.